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Few cultures apply as much discipline and dedication even in the smallest things like the Japanese.
A culture that has evolved throughout time without losing its ancestral traditions.
When a Japanese considers that a job is well done, only when is sure it will be an honour handed, only when knows the name of his family will be honoured, then use this word.
Sugoi.
Its meaning: Great.
Greatness of simplicity, greatness of creativity, greatness of the effort for the good work and greatness of responsibility.
Sugoi invites you to discover a new vision of Japan, welcome.

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